TXET

Sonja Knecht

Ich bin Texterin. Sprache ist mein Werkstoff. Ich unterstütze Firmen, Institutionen und Einzelpersonen (auch als Text-Coach und beratend) in ihrer Selbstbeschreibung. Als Expertin für Unternehmenskommunikation übersetze ich, was sie sagen wollen. Sehr gern schreibe ich über Kunst und Gestaltung, im besonderen über Schrift, Buchstaben, Satzzeichen: deren interkulturelle Implikationen und die Menschen, die damit zu tun haben. Es geht mir darum, dass und wie wir (mit) Sprache gestalten.

Das unterrichte ich (seit 2016) an der Universität der Künste Berlin und (ab WS 2017/18) an der Burg Giebichenstein Kunsthochschule Halle. Ich moderiere und halte Vorträge, wie diesen über Text in Not (28 min).

I am a writer. And a writing coach.
I care about how we design (with) language.

My roots are in classical copywriting and corporate storytelling. I was Edenspiekermann’s Director Text and established their blog (2008–2015). In 2011 I began to write for TYPO Berlin; today I head their editorial team of 30 people and I moderate at the conference (which I also did monthly at Creative Mornings Berlin). I teach at Berlin University of the Arts and at Burg Giebichenstein University of Art and Design.

Supporting institutions, students, design agencies, their clients, and individuals in their communication, I condense complex issues via text. I find the right words and ways for what you want to say. This results in brand books, blogs and other corporate media; I work in identity and change processes, naming and campaigns. I provide a clear mind, first class German, excellent English, and Spanish de niña (including translations). I was born in Indonesia, lived in Venezuela, Franconia and Hamburg; Berlin is my home.

Please see my comprehensive profile as a Speakerin and moderator.
Here I share some thoughts about writing in design (9 min).
Here I talk about Text in need at ATypI 2016 (22 min).

My work includes strategic consulting, coaching, writing, translating, teaching, and moderating for:

Ampelmann | Bauhaus-Archiv Berlin | Berzin Archives | Bikini Berlin | Bosch | Burg Giebichenstein Kunsthochschule Halle | Creative Mornings Berlin | CXI | Deutsche Bank | Deutsche Post | DHL | Edenspiekermann | Erik Spiekermann | FontShop | Gestalten | Hering Berlin | IKEA Stiftung | Fjord Berlin | Mercedes-Benz | Messe Frankfurt | Moccu | Monotype | Ottobock | Oxfam Deutschland | Postbank | State | TYPO International Design Talks | Universität der Künste Berlin | Volkswagen

Most interesting to me are the (inter-)cultural aspects of Schrift. This is why I write about type and type people, letters and language. These texts are to be found on platforms such as TYPO News, FontShop News, MyFonts.de, Slanted, Typographica, in the printed German Typojournal and in the 365typo Yearbook.

Plus, I am a proud host of the one and only Typostammtisch Berlin.